SPRIBE has reached a historic milestone with the signing of a three-year, $35 million partnership with UFC, the world’s premier mixed martial arts organization. This landmark deal strengthens SPRIBE’s network of 4,500+ operators and reinforces its commitment to safeguarding the 42 million active monthly Aviator players with an authentic, trusted experience.
As part of the agreement, the UFC | Aviator Official Partners logos will be displayed for five seconds before each round of Aviator, ensuring the authenticity of the game in the face of growing clones and imitators.

The collaboration was celebrated at UFC Headquarters, where SPRIBE Founder David Natroshvili met UFC CEO Dana White. The meeting marked the start of not just a partnership, but what David described as a “long-lasting friendship” rooted in shared vision and mutual respect.

From now on, Aviator’s presence will be felt at every UFC event worldwide—from Pay-Per-View main cards and Fight Nights to international matchups—capturing the attention of millions of fans across the globe.

Key highlights of the partnership include:
- In-Venue Commercials: A 30-second Aviator spot at least twice per event across all international UFC events.
- Social Media Amplification: UFC social posts and Instagram stories featuring Aviator.
- Game Branding: UFC | Aviator logos showcased before every round of play.
- Event Presence: Prominent placement at PPV, U.S., international, and Fight Night events.

“This partnership with UFC is more than a deal—it’s a commitment to authenticity, innovation, and global reach,” said David Natroshvili. “We’re proud to align Aviator with the UFC brand and bring this experience to millions of fans and players worldwide.”

With this landmark partnership, Aviator cements its position as a category-defining game and a true global entertainment phenomenon.